BRANDLife: Cafés & Coffeehouses

The third wave of coffee is not simply about having your all-important daily caffeine boost, it is also about championing the idea that coffee-making is an artisanal practice. With this emphasis on craftsmanship, the choreography of a perfectly pleasant and company-loving setting in which to enjoy these delectable refreshments has become of great necessity. Not only do we find ourselves addicted to the palliative tastes and stimulative effects of coffee, but we are equally gripped by the seraphic experiences these cafés & coffeehouses cultivate. Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses offers an insider’s view on the making of coffee institutions that play up today’s experience-driven coffee culture. The book attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. The synergy between these expertly curated collateral, furnishings and spaces is then decoded in interviews with design whiz such as Kokoro & Moi, moodley brand identity, We Are Huntly and Kleydesign. The scintillating line-up also comprises head of top coffee roasters Verve and Ritual, who offer words of wisdom on realising vision and making coffee with an attitude. — 出版：Victionary 页数：280页 尺寸：190 x 255 mm 规格：平装 色彩：全彩色印刷 语言：英文 书号：ISBN 978-988-77148-1-1 出版地：香港 — 作为一间位于亚洲枢纽的跨媒体设计工作室，viction:ary希望以书籍设计连接世界。从平面、时尚、建筑到产品设计，viction:ary一直以创新的角度，深入探索每个专业范畴；配合严谨的印刷技术以及精致的书籍设计，使每个原创作品均得以展现其无穷的创意，得到了全球设计界的认可。近年来viction:ary团队不断发展和突破，涉猎更广泛的题材，包括艺术插画、旅游指南、儿童读本及桌上游戏等等，为大众提供源源不绝的美学灵感，推动及启发各地设计师及行外读者的创作发展。