FROM TYPE TO LOGO

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. — 出版：Victionary 页数：272页 尺寸：190 x 255 mm 规格：精装 色彩：全彩色印刷 语言：英文 书号：ISBN 978-988-75665-9-5 出版地：香港 — 作为一间位于亚洲枢纽的跨媒体设计工作室，viction:ary希望以书籍设计连接世界。从平面、时尚、建筑到产品设计，viction:ary一直以创新的角度，深入探索每个专业范畴；配合严谨的印刷技术以及精致的书籍设计，使每个原创作品均得以展现其无穷的创意，得到了全球设计界的认可。近年来viction:ary团队不断发展和突破，涉猎更广泛的题材，包括艺术插画、旅游指南、儿童读本及桌上游戏等等，为大众提供源源不绝的美学灵感，推动及启发各地设计师及行外读者的创作发展。