2014 Spring Summer collection
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< STORY >
2014 Spring Summer collection is a dream of marshmallow and sky.
the sky crashed into pieces
The pieces fell into the glass box in the museum, becoming a meteorite, glittering with blue sky color.
On the next shelf
there are marshmallow mountains in pastel colors lining up
Pale pink, sky blue, apple green and cream white, all melted into strings, twisting and crisscrossing on the mountains.
a plant with strong green leaves passing through the curtain of that thick blue sky
The blue was kept by the green leaves, and upon the sky, all clouds were, therefore, created.
A Marshmallow Sky was there
out of the window
as the those pastel-color-stringed mountains
with all that mild, sheer, delicate and fair colors mixed and mashed up together.
From that place that the meteorite fell
we ride in a silver-white spacecraft
this feathery and misty, pastel Marshmallow Sky.
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The story was presented by 3 different scenes in SS 2014.
Floating ruffles of sheer organza, soften the silhouette around body; stiff materials and fabrics with special texture, cut out a futuristic sense of white, grey and silver; organza in diverse tones layering together, as the layers of clouds in a marshmallow sky, create sophisticated structures in the garments.
The see-through effect of organza remains a major point in this season. See-through material always brings out inner structures of the cloth, and carries also the necessary lightness of summer.
This season, designer continued to combine elements in contrast. Floating organza curves and geometric blocks in rigid materials are matched together in the details, and also expressed by the way of styling, creating a silhouette, which is soft but clean.
< 尺寸 >
普通干洗 中温垫布熨烫 不可漂白 不可拧纽
Athena Chuang 庄承华
台大社会系毕业后，为了成为服装设计师而前往意大利米兰，进入Istituto Marangoni就读。2009年以满分取得 Fashion Design 硕士学位。于硕士就学期间，因得到 Frankie Morello建教合作案最高分，尚未正式毕业前即获得进入 Frankie Morello担任实习设计师的机会。
2010 年，因得到进入Fendi 女装设计部的工作机会，搬到罗马生活。于 Fendi 工作期间，每月与设计总监 Karl Lagerfeld 开会并一起工作成为非常宝贵的经验。
2013 年，参加Fashion in Taipei 新锐服装设计师甄选，获得金奖。
2013 年底，荣获 InDesign 品牌总经理温筱鸿赏识与支持，合作创立同名设计品牌： Athena Chuang
Fashion designer, born in Taipei in 1984.
Learning art since her childhood, and was always fascinated by the mysterious world and all the splendid clothes appeared in novels, comic books and movies.
With a strong desire of creating stories, she once dreamed of becoming novelist or comic artist, but eventually she found Fashion Design is her way of expression. After graduated from Sociology department in NTU, she moved to Milan and entered Istituto Marangoni for studying fashion design. In 2009, she finished her Master degree in Fashion design with full score, and received the opportunity of an internship as designer of women’s ready-to-wear in Frankie Morello before the official graduation.
In 2010, she moved to Rome for working in Fendi design studio of women’s wear, in which she had the very precious experience to work with creative director Karl Lagerfeld from time to time.
2013, won the gold award in a fashion design competition: Fashion in Taipei, among young designers.
At the end of 2013, with the support of Yulon group and InDesing GM Stephanie Wen, Athena started her own women’s wear brand: Athena Chuang.
产地台湾 手工制作 Hand made in Taiwan